An entirely new market is emerging as a result of the development of Nostr and Zaps. Zapvertising has pioneered the idea of "Zaps for ads" businesses. This is an exciting development that has the potential to revolutionize the way that advertising is conducted online.

Zapvertising is a new type of advertising that is based on the use of Zaps, which are small amounts of bitcoin that can be sent to other users of the Nostr protocol. When a Zapvertisement is sent, a link, video, or text message is also sent to the user along with the bitcoin. This is a much more direct and transparent way of advertising than traditional methods, which often rely on user data and tracking. With Zapvertising, advertisers are paying users to view their advertisement.

The emergence of "Zaps for ads" businesses is a sign that there is a growing demand for new and innovative ways to advertise. Zapvertising is one promising solution to this problem, and it is likely to continue to grow in popularity in the years to come.

Thus far, I've witnessed at least three new businesses emerge in this space. It will be interesting to watch how these businesses differentiate between one another and what services they offer to both advertisers and to Zapvertisement recipients.

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Discussion

There should be a way to deal with zap spam. 1 sat zaps feel like a loophole around this whole concept. There’s no incentive whatsoever to zap any meaningful amount of sats right now.

is this a wallet or a client side issue in your opinion? 🤔

because i definitely agree with it feeling like spam

Too many client options so should be wallet issues

It should be as easy as setting a threshold for transactions you don’t want shown. If

Just use Zeus

hmm, like a “spam filter” for zaps, in terms whatever variables you set 🤔

Absolutely. It should be fairly easy to setup. For example: If less than 10 sats do not show a notification and do not show within the main transaction feed.

should be something something lnurl based, does any wallet offer anything like this yet?

User configurable? No.

any reason why? or just hasn’t been done yet

It just hasn't happened yet. I'm assuming as these satograms pick up, people will request this feature

nostr:npub1xv8mzscll8vvy5rsdw7dcqtd2j268a6yupr6gzqh86f2ulhy9kkqmclk3x curious if alby has anything planned for this 💜

If you connect Alby to nostr:npub1xnf02f60r9v0e5kty33a404dm79zr7z2eepyrk5gsq3m7pwvsz2sazlpr5 then Zeus has filter settings for your transaction list. Open the transaction list and click the filter button in the top right corner.

I had forgotten about this. Thanks for the reminder.

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Thank you so much 💜🫨 This is really cool

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Wallets could build in the ability to hide payments or notifications below a certain threshold. That would solve it, agree?

nostr:npub1xnf02f60r9v0e5kty33a404dm79zr7z2eepyrk5gsq3m7pwvsz2sazlpr5 needs to get rid of minimums to open this up for us Zeuspayers imo

Fair point. I use Zeus with my own node and don't get any notifications. So these free sats are fantastic.

There are technical constraints here, but maybe one day

I don't disagree. however instead of looking for new innovative ways to show ads, we should be trying to find less invasive and annoying ways to inform consumers about products.

Advertisers and advertisements will never go away. That said, I don't think they're intrusive. I never see them unless I go and look for them.

perhaps but I'd really prefer we look for other ways of getting people to try products without needing to resort to annoying ads. I think satograms and such are fine for now but I can see it getting worse. imagine WoS getting a bigger cut of satograms by enforcing you look at a message or click on the link in the message before you actually receive it in your wallet.

Potential not just for advertising but maybe even for news dissemination

nostr:npub1ug2p3zc0grtlcv2pjezpj486854ghyvhc64fqv6mcyz2xnaqrv8samuhu7

I received that one too. I thought that was a unique use case.

Can see why it would work though; “Lightning News” where you’re just getting snippets pushed to your phone and getting paid for it.

The notifications aren’t optimised for this usecase yet because it’s so new but lots could be done to improve it.

I think you just came up with a million sat idea. Go buy the domain name.

Costs more than a million Sats for the domain 😭

Someone will build this though, whether it works as a business is another story but digital news is struggling massively because their existing models all suck and are ripe for disruption

Doh.

lightningnews.media and lots of other TLDs are available.

Ads business might be attractive, but in most cases it is only pushing people to waste time, money and resources into superficial needs. #LetsTaxAds

Will only zapvertise with 21sats and above from nostr:npub1g24xhk0qx6za23gyd4wg87d399kf7vnn2yh2umaqf0q8kd6tn8mq7wpfjl

nostr:npub1pmhevxtlt3478pvmdqt7dftnv6zc2mzpdc569yjm6ks4k2jhezcs53uksr 🧐