I'd say study #bitcoin is better than buying Bitcoin, but I think people underestimate someones willingness to study when they don't have any skin in the game. What would motivate them to study in the first place. On that note, I think recommending a small DCA to a no coiner is actually a better orange pill strategy. I've tried to orange pill everyone I know. The people that I convince to just start buying a little are now starting to "get it". For one of my friends it just started at $1 a day, he's about to double and for another he's almost fully there and and just started with $20 a week and I was told today, he will be upping his DCA.
When they see the NGU, they begin to study why.