Occam’s Razor.

Perhaps A/B testing on large sample sizes might provide deeper insights into the complexities of global onboarding and what actually works. For example, micro and small vendors make up nearly 90% of global businesses and contribute almost half of global revenue, yet only 20% - 30% have adopted digital tools. From my experience they understand the value of money but do not yet appreciate the complexity of exchange. Bitcoin adoption sits at a moderate 4% of the global population after 16 years. We need to figure out what would help accelerate the s-curve