Well said. This reminds me of one of my favorite quotes:

“Hegemony is a struggle in which the powerful win the consent of those who are oppressed, with the oppressed unknowingly participating in their own oppression” ~McLaren

As you rightly point out, the ‘just below where people will notice it’ has always been the key.

Maybe now, given more are noticing it everyday and hopefully asking more questions, people will finally understand the problem. Which as we know if just one step away from the superior solution: #bitcoin