I already saw some kind of offer where the reject button, instead of having "no, thanks" or "reject", had the text "I prefer paying more"... Something like that. Everything to trick our brains. Imagine how much do they get with our data. That's why it's called the new oil.

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I’d have probably previously thought they were just being silly and “cutesy” but I would now bet that was an intentional design choice to, as you said, subtly trick our brains