This is the best feeling in the world. And makes the pain of building this business worth it.

This guy was so pumped with his shirt he ordered, he emailed me a photo.

On the surface… this may seem goofy. But the look on this guys face is pure joy. And just knowing that for some brief moment in time, in this man’s journey, our product helped this guy feel good, a little more stylish, a little more confident as he goes out into the world.

That’s what it’s all about.

I hope this guy absolutely crushes his weekend 😂