Also, like flat earth, its used to discredit all other so-called 'conspiracy theories', ie the ones that are true. Its similar to how the words racist and nazi and such have been weaponized to discredit and shut down discussion. Look how the qanon label was being tossed around with that movie recently (sound of freedom or whatever its called). its a literal true story, yet the media got their marching orders and labeled it a qanon movie. It the perfect bludgeon to divert attention from pedophilia and trafficking