Don’t forget to take advantage of SEO. User generated content is a perfect match!

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Google and other search engines index nostr?

Why wouldn’t they

Just that it's not a traditional web service. I'm sure it's a honey pot of information.

It’s all just html

...

How do you suggest we do that?

What type of client are you building?

Think about the types of content your user generates and how someone might search and find that type of content.

Then structure your client to output pages that may match a search query that is answered by the content.