It feels like they do a rebrand/rebuild every few years and it always sucks.
The HBO Max app is probably one of the worst streaming apps and is in dire need of an engineering and UX overhaul.
Instead Warner Bros. Discovery leadership instituted a confusing rebrand and reduced the value of its services by pulling content for the tax write down value. The content studios really chased Netflix into a business minefield. https://techcrunch.com/2023/08/03/warner-bros-discovery-q2-2023/
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