Yep - that’s a great way to think of it. What I was planning on doing was writing a short letter with a gift to all businesses I visit (gas stations, restaurants, retail stores etc) saying how much I spend each visit, and how much they’d save just with me paying in Bitcoin. Then highlight another 2-3 key points. It would get lengthy, but something they can read on their own to get them interested to at least have a discussion. I’m going to test with a few and tweak the message to see what works/doesn’t work and report back.