**Expanded Implementation Plan for Boaz Trading PLC**
*Objective: Execute the Russian Oil Deal to capture 10% market share in Addis Ababa within 12 months.*
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### **Phase 1: Foundation & Licensing (Months 1–3)**
**Goal**: Secure regulatory approvals, finalize supplier contracts, and establish operational infrastructure.
#### **Key Activities**:
1. **Regulatory Compliance (Month 1)**:
- Engage *DLA Piper Ethiopia* to file import licenses with the *Ethiopian Petroleum & Energy Authority (PEA)*.
- Submit ESA (Ethiopian Standards Agency) certifications for Russian fuels (ULSD, Euro V gasoline).
- **KPI**: Obtain 100% of required permits by Month 3.
2. **Supplier Negotiations (Month 2)**:
- Finalize 12-month contracts with *Rosneft* (Russia) for 70% of supply and *KazMunayGas* (Kazakhstan) for 30%.
- Negotiate barter terms: 20% of payments in Ethiopian coffee/flowers.
- **KPI**: Secure 50,000 barrels/month at ≤$70/barrel.
3. **Infrastructure Setup (Month 3)**:
- Lease 10,000 sqm of bonded storage at Djibouti Port and Kaliti (Addis Ababa).
- Hire 15 logistics staff and train on IoT tracking systems.
- **KPI**: Operational readiness for 500,000 liters/month capacity.
**Risk Mitigation**:
- Retain $50,000 contingency fund for license delays.
- Pre-qualify backup suppliers in UAE.
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### **Phase 2: Marketing & Brand Launch (Months 4–6)**
**Goal**: Position Boaz as Ethiopia’s energy disruptor and attract B2B/B2C clients.
#### **Key Activities**:
1. **Safari Campaign Rollout (Month 4)**:
- Partner with *CGTN Africa* and *Addis Fortune* for media coverage.
- Curate 3 investor tours: GERD dam, Bole Lemi Industrial Park, and rural energy hubs.
2. **Digital & Community Activation (Month 5)**:
- Launch influencer campaigns (10+ macro-influencers) showcasing Boaz’s impact.
- Distribute 5,000 micro-fuel packs in Mercato market (Addis) with *TeleBirr* mobile payments.
3. **B2B Partnerships (Month 6)**:
- Sign pre-contracts with 10 industrial clients (e.g., Derba MIDROC Cement, East Africa Group).
- Host “Fueling Ethiopia’s Future” summit at Skylight Hotel for 200+ stakeholders.
**KPIs**:
- Generate 50M+ social media impressions.
- Secure $5M in pre-orders.
**Risk Mitigation**:
- Allocate 15% of marketing budget to performance-based influencer contracts.
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### **Phase 3: Distribution & Market Penetration (Months 7–12)**
**Goal**: Achieve 10% market share in Addis Ababa (7.5M liters/month) and expand regionally.
#### **Key Activities**:
1. **Logistics Scale-Up (Months 7–9)**:
- Deploy 30 IoT-tracked tankers for urban/rural routes.
- Partner with *Selam Trucking* for last-mile delivery in conflict zones (e.g., Tigray).
2. **Retail & B2C Expansion (Months 10–11)**:
- Launch 20 co-branded fuel stations in Addis (e.g., *Salaam Petroleum* partnership).
- Roll out “Pay-As-You-Go” LPG cylinders via *Ethio-Telecom* agents.
3. **Performance Review & Adjustment (Month 12)**:
- Audit market share via Ethiopian Customs Commission data.
- Pivot strategies for underperforming regions (e.g., Dire Dawa).
**KPIs**:
- 10% market share in Addis Ababa (7.5M liters/month).
- 200+ fuel stations onboarded.
**Risk Mitigation**:
- Maintain 45-day fuel reserves to buffer supply chain shocks.
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### **Accountability & Roles**
| **Role** | **Responsibilities** |
|-------------------------|---------------------------------------------------|
| **Legal Team** | License acquisition, contract compliance. |
| **Supply Chain Manager**| Supplier relations, inventory management. |
| **Marketing Director** | Campaign execution, influencer partnerships. |
| **Sales Lead** | B2B/B2C client acquisition, fuel station onboarding.|
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### **Budget Allocation**
| **Phase** | **Budget (ETB)** |
|-------------------------|------------------|
| **Licensing & Contracts**| 4.4M |
| **Marketing** | 5.5M |
| **Logistics** | 3.3M |
| **Contingency** | 1.1M |
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### **Conclusion**
This phased plan ensures Boaz Trading systematically transitions from regulatory groundwork to market dominance. By aligning supplier partnerships, high-impact marketing, and agile distribution, Boaz is poised to disrupt Ethiopia’s energy sector while delivering investor returns.
**Next Steps**:
1. Finalize Rosneft/KazMunayGas contracts by Month 2.
2. Launch Safari Campaign media blitz in Month 4.
3. Monitor Addis Ababa market share weekly from Month 7.
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This plan balances ambition with operational pragmatism, positioning Boaz as Ethiopia’s energy partner of choice.