If your brand is all about luxury environmentalism then having out outspoken right wing troll of a CEO is a problem. Tesla has become fundamentally uncool amongst the people who used to be their biggest fans.
https://www.hollywoodreporter.com/lifestyle/lifestyle-news/tesla-robotaxi-warner-bros-reveal-hollywood-rejection-elon-musk-1236007945/
You can pick your car, and you can pick your nose, but you can’t pick Elon‘s nose.
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