🔗 Real Agency - Doc Searls

"I don’t nominate agentic, which is suddenly hot shit"

… or just shit. (for now). I get the promise - but all we are really seeing is a demo. HIs argument is ‘agency’ as word of the year - not agentic … why the distinction?

"See, agency is a noun, and agentic is an adjective."

But that isn’t really the trust of his main argument.

Go read the whole thing. https://doc.searls.com/2025/03/23/real-agency/ https://trends.google.com/trends/explore?date=all&q=agentic&hl=en