Why do we say tall instead of small? How Starbucks created its own language for ordering coffee

"One tall iced pumpkin cream chai tea latte please," is an order that will soon become a staple at Starbucks stores across the country. #press

https://www.cnn.com/2023/08/27/business/starbucks-language-curious-consumer/index.html?utm_source=press.coop