YouTubers, even not huge ones still earn. Not much but there is ad revenue I believe. Would be great to see a YouTuber chime in.

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I believe one of the reasons YouTubers make the money is that most of them operate in niche markets, which makes it easy for targeted advertisement and sponsoring, without spending on market analysis. Once you reach a certain klout, you get contacted directly by the advertisers. (Willing to sponsor in different ways…)