"So many ethical issues with running businesses" - indeed!

I'm fortunate in that my business is fairly niche and localised (I have about half a dozen competitors in a city of just over one million people) so I can mainly rely on organic search results, shop signage and word of mouth. I've tried social media and other things and haven't found they're worth the effort. On the other hand, my wife is pretty much able to run her entire business through Instagram, without even using hashtags.