don't worry I will provide input and you expand farther
these are my inputs
Pizza franchise:
**Business Plan for Boaz Trading PLC’s Pizza Franchise:
*South Sea Island Fantasy Pizza* (Addis Ababa, Ethiopia)**
*(All financial figures in Ethiopian Birr (ETB) unless stated otherwise)*
---
### 1. Executive Summary
Project Name: South Sea Island Fantasy Pizza Franchise
Total Investment: $400,000 USD (≈22.4 million ETB at 1 USD = 56 ETB)
ROI: 18% annually | Monthly Cash Flow: $6,000 USD (≈336,000 ETB)
Location: Addis Ababa, Ethiopia | Currency: ETB | Focus: Mid-range pricing aligned with Ethiopian purchasing power.
Boaz Trading PLC aims to establish Ethiopia’s first themed pizza franchise in Addis Ababa, targeting the city’s growing middle class, expatriates, and tourists. The “South Sea Island Fantasy” concept merges premium wood-fired pizzas with an immersive tropical dining experience, addressing a gap in Western-style casual dining. With strategic pricing, localized sourcing, and digital-first marketing, the franchise projects a 20% net profit margin by Year 2 and aims to break even within 12 months.
---
### 2. Mission & Vision
- Mission:
To deliver high-quality, affordable pizza in a vibrant island-themed setting, fostering community connections and elevating Ethiopia’s casual dining culture.
- Vision:
Become Ethiopia’s leading pizza franchise, expanding to 10 locations by 2030, with a reputation for innovation, sustainability, and customer delight.
---
### 3. Company Description
Legal Structure: Privately held Ethiopian company under Boaz Trading PLC.
Founding Team:
- CEO: 10+ years in F&B management (expat experience in East Africa).
- COO: Expertise in supply chain logistics for perishable goods.
- CFO: Background in securing SME funding in Ethiopia.
Key Investments:
- Themed Design: $100,000 USD (5.6 million ETB) allocated to tropical décor, murals, and live music stages.
- Local Sourcing: 70% ingredients (vegetables, dairy, spices) sourced from Ethiopian farmers to reduce costs and ensure freshness.
- Technology: POS systems integrated with delivery apps (e.g., Deliver Addis, Feres).
---
### 4. Market Analysis
Economic Context:
- Ethiopia’s GDP growth (6% annually) fuels urbanization; Addis Ababa’s population grows at 5.4% yearly.
- Rising middle-class disposable income (15% annual increase in dining-out expenditures).
Consumer Trends:
- Youth (18–35) seek Instagrammable experiences and Western-style fast food.
- Expatriates (50,000+ in Addis Ababa) and tourists (1.2 million annually) demand familiar cuisines.
Gap in Market:
- Limited pizza franchises (only 3 local pizzerias in Addis Ababa, none with themed dining).
---
### 5. Competitive Analysis
Direct Competitors:
1. Zebra Café: Local pizzeria with basic offerings (avg. pizza price: 200 ETB).
2. Kaldis Coffee: Western-style café with limited pizza options.
Indirect Competitors:
- Burger King (recently entered Ethiopia) and other fast-food chains.
Boaz’s Edge:
- Themed ambiance (tropical décor, live music nights).
- Premium ingredients (imported mozzarella paired with local *teff* flour crust).
- Hybrid pricing (250–600 ETB per pizza) for affordability and premium tiers.
---
### 6. SWOT Analysis
| Strengths | Weaknesses |
|-------------------------------|-------------------------------|
| Unique themed dining concept | High upfront costs (22.4M ETB)|
| Local supplier partnerships | Pizza culture not yet mature |
| Strategic Addis Ababa location| Limited brand awareness |
| Opportunities | Threats |
|-------------------------------|-------------------------------|
| Urbanization and tourism growth | Currency volatility (ETB/USD)|
| Partnership with ride-hailing apps | Regulatory hurdles (import licenses)|
| Corporate catering contracts | Rising competition from global chains|
---
### 7. Target Market & Customer Segmentation
Primary:
- Urban Middle Class: Families and youth aged 18–35 earning 15,000–40,000 ETB/month.
- Expatriates: Diplomats, NGO workers, and business professionals.
Secondary:
- Tourists: Visitors to Addis Ababa’s UNESCO sites (e.g., Unity Park).
- Corporate Clients: Offices in Bole and Kazanchis districts for catering.
Purchasing Power Strategy:
- Combo meals priced at 350 ETB (pizza + drink) to align with average meal spending (300–500 ETB).
---
### 8. Product Line
Core Offerings:
- Wood-fired pizzas (8–12 inches): Margherita (250 ETB), Spicy Chicken (400 ETB), Vegan *Teff* Crust (450 ETB).
- Tropical drinks: Mango-passionfruit smoothies (150 ETB), hibiscus iced tea (100 ETB).
Themed Experience:
- Weekend “Island Nights” with live reggae bands.
- Kids’ corner with pizza-making workshops (100 ETB/child).
---
### 9. Pricing Strategy
Hybrid Model:
- Volume-Driven: Margherita pizza at 250 ETB (competitively priced).
- Premium Tier: Specialty pizzas (e.g., Truffle Mushroom) at 600 ETB.
- Combo Deals: “Family Pack” (2 pizzas + 4 drinks) for 1,000 ETB.
Localized Adjustments:
- 10% discount for university students on weekdays.
---
### 10. Marketing & Sales Strategy
Digital Campaigns:
- Social Media: Partner with Ethiopian influencers (e.g., @AddisFoodie) for Instagram reels.
- TikTok Challenges: #IslandPizzaAddis to engage youth.
Offline Tactics:
- Free tastings at Sheger Park and Addis Ababa University.
- Loyalty program: “Island Rewards” (1 free pizza after 10 purchases).
Partnerships:
- Collaborate with Ride (Ethiopian ride-hailing app) for 20% off first delivery.
---
### 11. Distribution & Supply Chain
Local Suppliers:
- Vegetables: Addis Mercato vendors.
- Dairy: Awash Milk for cheese and yogurt.
- Flour: Local *teff* and wheat blends from Bahir Dar farms.
Imports:
- Specialty ingredients (e.g., olive oil, pepperoni) sourced via Djibouti port.
Delivery Network:
- In-house riders + partnerships with Deliver Addis.
---
### 12. Financial Projections (Year 1–3)
| Metric | Year 1 | Year 2 | Year 3 |
|------------------------|------------------|------------------|------------------|
| Revenue | 16.8M ETB | 25.2M ETB | 33.6M ETB |
| COGS | 8.4M ETB | 12.6M ETB | 16.8M ETB |
| Net Profit | 3.36M ETB (20%) | 5.04M ETB (20%) | 6.72M ETB (20%) |
| ROI | 18% | 22% | 25% |
Break-Even Analysis:
- Fixed Costs: 11.2M ETB/year (rent, salaries, utilities).
- Break-Even Point: 12 months at 1,050 daily customers.
---
### 13. Funding Request
Total Required: 22.4M ETB ($400,000 USD)
- Equity Offering: 40% stake for investors.
- Use of Funds:
- Location lease (8M ETB for Bole district).
- Kitchen equipment (6M ETB for wood-fired ovens).
- Marketing launch (3M ETB).
ROI Assurance:
- 18% annual return via profit-sharing until Year 3, followed by buyback options.
---
### 14. Risk Mitigation
Key Risks:
1. Currency Fluctuations: Hedge USD imports via forward contracts.
2. Supply Chain Delays: Maintain 30-day ingredient buffer stock.
3. Low Demand: Aggressive sampling campaigns in high-footfall areas.
---
### 15. Sustainability & Social Responsibility
- Local Sourcing: Reduce carbon footprint by 40% vs. imported ingredients.
- Employment: Train 20+ youth annually in hospitality skills.
- Waste Reduction: Compost food waste for partner farms.
---
### 16. Implementation Timeline
| Milestone | Timeline |
|------------------------------|------------------|
| Secure location permits | Month 1 |
| Hire and train staff (15 FTEs)| Month 2 |
| Launch marketing campaign | Month 3 |
| Grand opening | Month 4 |
| Break-even | Month 12 |
---
### 17. Exit Strategy
- Acquisition: Target international chains (e.g., Domino’s) entering Ethiopia.
- Franchise Licensing: Sell regional licenses after Year 3.
---
### 18. Appendix
- Permits: Trade license, health certifications.
- Supplier Contracts: Awash Milk, Bahir Dar Farms.
- Menu Samples: High-resolution images.
---
This expanded plan positions Boaz Trading PLC to dominate Ethiopia’s casual dining market, blending cultural relevance with global trends to ensure investor returns and long-term scalability. 🏝️🍕