Getting apps on the traditional model to adopt this isn’t a goal of mine. I get why it might seem that way since it’s currently demoed on a website, but it’s actually designed for pure p2p apps and is just a small part of a larger project. You’ll see it demoed in a more fitting context sometime next month. I’d love to hear your thoughts then if you’re interested in following along.

Regarding the value, it might seem a bit unconventional, but I see the ad itself as the value.

These days ads are force feed, and basically everyone runs ad blockers and hate ads. Sure, you can find ways to convince some users by rewarding them with a cut of the revenue or some other benefit, but do you really want your ads to be seen only because the user gets something in return? Or do you want to show your ads because the product you sell is the value for the audience you reach?