The upcoming Steam Machine won't be 'subsidized' like consoles to hit a more attractive price target, suggesting high relative pricing — Valve engineer confirms the device competes with only the PC market

https://www.tomshardware.com/video-games/pc-gaming/the-upcoming-steam-machine-wont-be-subsidized-like-consoles-to-hit-a-more-attractive-price-target-suggesting-high-relative-pricing-valve-engineer-confirms-the-device-competes-with-only-the-pc-market