Spot on. It only works if people "like, comment, and subscribe" so to speak. One of the things that Nostr clients (and even the power users) do poorly is getting newcomers to feel like they aren't isolated.

They will just tell them to follow more people but if some of those follows don't interact, they will just head back to Twatter, Insta, etc. The big names need to get out of their cliques and help amplify small voices more.