It is not by chance that is a movement formed mainly of losers. Everybody seeks out status, and those who can't get it from the market (because they have mediocre skills) will seek other avenues. Like virtue signaling or being part of a wider group with a purpose (even if that purpose is questionable). So I'd say first they are miserable, then woke, as a way to channel this resentment against society, which they feel does not value their skills high enough.