we've needed a decentralized domain name system for a long time

relays have domains too

It's a separate project

1. start with a TLD that no one uses

2. build up a decentralized domain name system that checkpoints to bitcoin

3. Make it very easy for people to access it using the legacy domain name system

4. Make it very easy for people to upgrade their DNS to use it

5. watch as it goes nowhere, just like namecoin