New Masters Apple Vision Pro app gives golf fans whole new way to experience the tournament
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The Masters Tournament is introducing a new app called Apple Vision Pro in collaboration with IBM to enhance the golf fan experience. The app utilizes virtual reality and generative AI to provide fans with a more immersive and detailed view of the tournament. One of the app's features, called Hole Insights, uses historical tournament data to give fans a breakdown of how the course at Augusta National Golf Course has played over the years. The app aims to make the game more approachable for new fans and allow lifelong fans to feel more connected to the action. The Masters Tournament is held at Augusta National, one of the most exclusive country clubs in the world, and tickets are limited to lottery winners. The app provides an affordable alternative for fans who cannot attend the event in person. In-person attendees contribute to the local economy by spending on various goods and services, showcasing the rebound of the experience economy.
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