Scott Galloway, professor of #marketing at NYU Stern, has said that CMOs who are not looking to evolve their roles away from #advertising, brand and media budgets towards a role that affects more of the business will be a thing of the past soon.

“You’re Dead In 18 Months Or Less”:

https://www.bandt.com.au/youre-dead-in-18-months-or-less-scott-galloway-on-the-future-of-cmos/