Not to the average user, but it has the potential to be. Understand that the average user is going to be attracted to the pretty things first. They will expect an app built around nostr to have a basic feature set found on Twitter.
We talk about being unstoppable, but the reality most won’t care about that until it personally affects them. Since MOST do not get banned the only sure thing to do is keep building. Release a killer feature that forces a Twitter to pay attention. Similar to what Clubhouse did before they dumbfucked it.