YouTubers and TikTok influencers are most likely to have incentives to run their relays as a place to engage their fans and sell paid content or services.

They have incentive to operate free-to-join and subscribe-to-join and pay-to-unlock-content relays.

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Discussion

Wot about highlighter.com?

Yes, this is the relay & client as a brand platform. I imagine nuanced brand clients with specific curated user options to shape the interactions only on the paid relay

This is what Blowater wants to be. The client individuals use can be different from what the brand/business use. They all communicate over the same relays.