We have seen, that the alternative is usually e-cash. Almost everyone moved from custodial Lightning to custodial e-cash. The hurdle of running a server is too high.
Bitcoin address or Bolt12 >> e-cash
Anyone worried about privacy could simply connect the addresses to a new npub, instead of the one they usually use. Nostr offers a layer of obfuscation _on top of_ the addresses.
How do you feel about ecash? Rug-pull risk to great?
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I think it's a good token/voucher/coupon system, but not a replacement for Lightning.
I think new users who start with e-cash will never move on to Lightning, tho.
True.