The value and is in inscribing itself. That's always been the case. The witness discount & relaxation of 10k script witness size made it cheaper to "inscribe" more data than before. It was always possible.

Ordinals is nonsense. Only people taken in by it are people who weren't around for colored coins.

With Brink funding Fabian Jahr's work on CISA, hopefully we can get rid of the witness discount soon.