Maximize every sales call and be meticulous in your precall planning. Three hours for a 15-min call? Common. Days or weeks of prep? Not unusual. One monster spent 15 full days strategizing a 15-min call with the CEO of a leading company. Closed and used their case to close others
Discussion
Pilots follow a pre-flight check to ensure safe takeoff and landing. You should do the same on your sales call.
Follow a precall planning checklist to land a deal:
(use Chat GPT to help)
1. Sales call objective
2. Needs analysis questions to ask
3. Something to show
4. Anticipated objections
5. Points of Difference
6. Meaningful benefits
7. Investment return analysis
8. Objection handling
9. Closing strategies
10. Expected surprises
Be prepared to adapt your approach though. If within 60s the customer confirms their decision to make a purchase, cut the conversation short, finesse the order and exit.