I spent 2 hours playing with a design, trying to figure out a better UI/UX, and all I did was add one button in the end 🤦♂️
Discussion
Simple things matter!
Less is more they say.
A company’s machine breaks down. The company’s owner, an old school chum of Niels Bohr, calls in the physicist for help in fixing it.
Bohr examines the machine. He draws an X on the side and says, "Hit it right here with a hammer."
The company’s mechanic hits the machine with a hammer. It springs into action. The company’s owner thanks Niels Bohr profusely and sends him on his way.
A few days later, the owner receives an invoice from Bohr for $10,000. Shocked, the owner phones Bohr!
"Niels! What’s this $10,000 invoice? You were only here for 10 minutes! Send me a detailed invoice."
Bohr agrees to send the invoice. A few days later, the company’s owner opens a new invoice.
INVOICE
Drawing X on the side
of your machine $ 1
Knowing where to
put the X $ 9,999
———————————————
Total $10,000
Every consultant knows a version of this anecdote and as a previous life consultant I’m basically obligated to pass it on to every freelancer.
