I've been living with a solid Bitcoin standard mindset since I joined Nostr, and it's now quite natural and intuitive for me to talk in terms of satoshis. I definitely believe that "sats" is the right unit for those who use Bitcoin as a currency and unit of account. But it's not ideal for those who use it solely as a store of value.
That said, I agree that most of the world currently sees Bitcoin as a store of value. So when speaking to that audience, using sats can be confusing. It's probably better to stick with the bitcoin unit in those cases.