no one takes Bing seriously so Microsoft has nothing to lose and everything to gain by disrupting the search space.

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if you've been following what Microsoft has been doing in the software development space since Bill Gates left, you'll see that their approach has radically changed.

in some respects, they're taking a page from Apple's playbook and are innovating in ways you'd usually only see in a startup.

a visionary move for a big old company like ms