In the era of AI, memory is becoming a commodity.

Every provider you use now creates memories to offer a more personalized experience tailored to you. This makes users' lives easier and adds value to their products. It enables personal assistants/agents to become more effective by getting to know you, reducing the amount of information you have to provide each time you use them, and even predicting your wants and needs.

However, the problem is that users may become locked in with a vendor that captures their memories, increasing their exit costs because they would have to recreate all those useful memories by starting a new "relationship" from scratch with a different provider.

Once again, we see the same mentality of capture and lock that has caused the web to evolve in such a negative way. Fortunately, Nostr exists as an outlet for the healthier use of this technology. It has the potential to put users in control of their data and memories in a decentralized and pluggable manner

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