The Changing Face of Triton Buyers: Family Buyers Taking a Larger Share of Sales and the 2025 Ram 1500 Hurricane 6-Cylinder's Official EPA Fuel Economy Ratings Are In
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Mitsubishi Motors Australia Limited (MMAL) expects family buyers to account for up to 42% of all new generation Triton sales, followed by trade buyers at 34%. Large fleet buyers are anticipated to make up 15% of sales, while double income/no kids buyers will account for 9%. MMAL CEO Shaun Westcott believes the changing face of Triton buyers reflects the growing preference for versatile vehicles that can fulfill multiple roles .
The trend of family buyers taking a larger share of Triton sales has steadily progressed over the past decade. Mitsubishi Australia's senior manager of product strategy Owen Thomson said the utility aspect and dual-purpose nature of dual-cab utilities are appealing to more people. Mitsubishi believes the engineering available in dual-cab utilities now meets the nee...
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