Bitcoin is a better investment than Swiss hotels or restaurants or car factories because bitcoin is offering a far more valuable product to the world: a replacement for central banks. Since central banks are the absolute worst, most criminal and most destructive thing on earth, there is an enormous market reward for anyone that can put offer people an alternative. When you buy bitcoin, you are growing the bitcoin pool of liquidity and offering people a money better than central bank slavery. You're making bitcoin better and the market rewards you for your investment. The world needs a central bank replacement a lot more than Switzerland needs another hotel.