Either ads or subscriptions but subscriptions don't help normies find your stuff unless you do some BS "Premium Content" thing where some of it is free and some paid for. I don't see how else you cover the cost of doing video hosting at a scale that BTC Sessions or others want without one or the other. Maybe if we get enough people running things like Blossom that can help their favorite creators cover the cost it could work but I think that has a limit. Or something like Primal Studio to host the content but that already puts the creator in the negative from the jump.

Any how just thinking out loud here like I do, but this does work on a small scale already. Shows like Bowl After Bowl take PayPal donations that helps to cover the cost of self-host their podcast. Does it cover the entire cost? idk but if nostr:npub1yvscx9vrmpcmwcmydrm8lauqdpngum4ne8xmkgc2d4rcaxrx7tkswdwzdu and nostr:npub19ha7tju4teqp3dmwv4p28wrcy9zd6h6hxkg5mwvjrlfycweazpkse2q0fa ever get in a pinch they just have to "ask" for help.

People will just have to build stuff and see what works...