Ford Hires Former Apple VP to Oversee New Customer Experience Effort

Peter Stern is the latest executive hired by the automotive industry to join the dots between cars, services and the raft of software that now powers both/ #press

https://www.wsj.com/articles/ford-hires-former-apple-vp-to-oversee-new-customer-experience-effort-80c5ee44?utm_source=press.coop