They also need to make the online experience an actual event for people to attend. Have a host/emcee, announce the bands, talk to them backstage when they’re switching the stage for the next act, engage with the online audience in the chat, etc.
Discussion
I couldn't agree more than with this comment. That's why Twitch streamers do so well. They interact with the audience, audience gets shoutouts, audience tips and get their name on the screen etc
Ya current scene is lacking in this regard but hopefully this is only the beginning and we learn and adapt fast