I don’t think the underpricing of BTC should affect the sats denominated pricing of goods, though liquidity might.

I recently went through a bitcoin - fiat pricing activity, and I ended up deciding I’d peg the price to fiat, since that’s what my costs were, and to be more fair to the other party since pegging to bitcoin will make it expensive relative to their income shortly 😈

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Feels like a fiat peg makes sense right now from a business p&l perspective