No, I'm adding an extra parameter to the tag with the address of the emoji pack:

["emoji", , ,

]

Didn't know we have private emoji packs, what kind are those?

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Ahaaaaa! That makes sense.

It's only private in the sense that I'm not broadcasting it, just keeping it within Zapchat db.

interesting, then I won't be able to find it 😅 and it'll look like a regular custom emoji. in the case of private emoji sets Zapchat shouldn't even be adding the address since it's not reachable.

Exactly

Or I just start off with default public packs.

Need a good name standard for that then.