Lol, this highly depends. I prefer dark chocolate, even as a kid and the awful Hershey Special Dark... There is something about bitterness that some people like, think about black coffee, dry red wine, cigars and pipe tobacco... But anything over 70% dark chocolate I don't care for. The same goes for the really dark reds like Syrah and darker I don't really care for either. I mostly like merlot and cabs sometimes a red blend as long as it's not sweet.