I have an IKEA near me and these stores are an ecosystem. I didn’t realize people traveled to IKEA from several states over and even Canada just to shop there. The idea of simply owning furniture outright or even affording furniture was out of reach and cost prohibitive for middle class families.

Suddenly brand new hotels started popping up to accommodate these traveling shoppers. And they arrive in giant Uhaul trucks sometimes two and furnish their entire homes.🚛🏡💖