It is really interesting to experience how the internet and thus global communication is currently dividing into two camps.

One branch is legacy media, a natural consequence of the centralized commercialization of the internet that began in the age of weblogs in the early 2000s. Until around 2006/2007 we still had self-sovereign web publications. Most of the well-visited sites were run by private individuals and even modest companies like Google grew to their current size through these websites.

By the time the masses flocked to the WWW around 2010, the centralization and commercialization of the web was already in full swing, leading to today's algorithm-driven monoculture of fiat social media.

The other branch is, so to speak, a return to the Internet culture of the pre-2010 era, only with new technical means and protocols. While fiat social media no longer has much to offer apart from turning its masses into will-less dopamine junkies with ever more sophisticated algorithms and AI analyses, a revival of self-sovereignty is taking place in this branch. Self-sovereignty in everything; in publishing, in saving and paying, in the job and freelance market, in merchant marketplaces and more.

Development is booming. From funding to user communities, it's still in its infancy, but already exists. And we will have to adapt to a dual WWW culture in the future. One where both worlds co-exist. While some will lead a miserable online existence at the mercy of their landlords and have to be content with cheap rewards such as "fame" among the faceless masses, a bit of ego tickling and a few crumbs from ad revenues, others will be able to withstand centralized interference through the use of massive cryptography and retain their freedom and ability to act for quite some time.

And now is the time where every single Internet user must ask themselves which camp they want to be in.

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