Steve Jobs had a similar opinion as you, nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m. During his reign, Apple did not test their ads either. Steve knew what he wanted and went for it. It reminded me of this note.

This is from the book 'Insanely simple - the obsession that drives Apple's success' by Ken Segall (Steve's creative arm)