Because this is to Orange pill the town who are all newbies. I think it has to include the word Bitcoin, also I don't want to give the impression I'm trying to sell them Bitcoin, which would appear scammy.

So while it will sell Bitcoin paraphernalia, like wallets and miners as well as T-shirts, art and my book, that wouldn't be the focus.

There is a local gym opening up in town who chose to use an abstract name, instead of "Something Gym". Nobody know's what it's going to be.

BitcoinHaus

BitcoinBase

BitcoinWorks