In recent years, attention has become a form of currency on the internet, as advertisers and marketers vie for the precious resource of people's time and focus. The attention economy is a concept that highlights the growing value of attention as a scarce commodity, with advertisers and other businesses competing for users' attention to sell their products or services. However, the attention economy is not without its limits, as there is a finite amount of attention available, and the competition for it is intensifying.

The primary driver of the attention economy is view time, as advertisers know that the more attention they can get, the more likely they are to generate leads and make sales. However, there is a hard cap to the attention economy, as there is a limit to the amount of time in a day and the number of individuals available to advertisers. With so much content available on the internet, people are becoming increasingly selective about what they pay attention to, making it challenging for advertisers to capture and hold their audience's attention.

Advertisement companies are playing a losing game in the attention economy. As the competition for attention intensifies, companies are forced to spend more and more money to capture the attention of their audience, while the value of that attention continues to decline. This has led to a situation where advertisement companies are limited in their ability to generate a return on their investment, as the cost of capturing attention has become so high.

However, there is an alternative to the traditional advertisement model that is emerging in the form of decentralized networks and decentralized social media. These networks are designed to remove the need for the advertisement model by allowing people to give value for value on posts they find relevant. Instead of relying on advertisements to generate revenue, these networks rely on a system of micropayments and incentives, where users can support content creators directly by paying for access to their content.

Decentralized networks and social media platforms offer a more equitable and sustainable model for content creation and consumption. They remove the intermediaries that are involved in the traditional advertisement model, allowing content creators to receive direct compensation for their work, and giving users more control over the content they consume. This model is also more transparent, as users can see exactly how their money is being spent, and content creators can see exactly how much they are earning.

The rise of decentralized networks and social media platforms represents a major shift in the attention economy, as people start to value their attention more and are willing to pay for content they find relevant. These networks also offer a more democratic and decentralized approach to content creation, where users have more control over the content they consume, and content creators have more control over their revenue streams