The Transformative Impact of AI in Business and Marketing: Revolutionizing MarTech for C-Suite Leaders
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AI adoption in business and marketing has been a topic of interest and research. A study conducted in the US found that in 2018, less than 6% of businesses were utilizing AI technologies . However, it is likely that adoption has increased since then. The study also revealed a correlation between AI adoption and revenue growth. While AI usage was concentrated in California's Silicon Valley and the San Francisco Bay Area, it was also observed in other cities such as Nashville, San Antonio, Las Vegas, and New Orleans . This suggests the possibility of an 'AI divide' emerging between different regions and cities. The study emphasizes the importance of understanding how to effectively implement AI tools and promoting innovation in various aspects such as processes, job descriptions, value chain...
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