Many people cannot think. They often operate on how a word or concept feels.
Let's take innovation, it has a good feeling and therefore all innovations are good. You can apply this to almost any concept and determine how people will claim to think about it.
Let's do a couple more:
Democracy feels good - all democracy is good
Politics feels bad - politics is bad (yet politics and democracy are the same thing)
Progress feels good - all progress is good.
I think many people also don't realize how badly software innovation scales. They see someone build something new, once, and then twice, and then three times, and they think he'll just go on like that forever.
But the bigger sw innovations tend to come from upstarts because they're building something completely novel, and not just expanding the same system.
That is why innovative environments should be focused on fomenting upstarts, not catering to the established players.
True. If people don't get what you mean, just say 'sustainable' and everybody is happy again.
Or equitable or fair.
