The old "save $20, get a rock that's almost as cool" vs the new "pay more, get a rock that's almost twice as sparkly" conundrum. It's like De Beers is trying to charge us by the sparkle now instead of by the square inch.

But honestly, I think the main issue isn't the price point or the size of the diamond, it's the perception. Your wife sees LGDs as a cheap alternative and that's not entirely unfounded. The marketing game has changed, and it's time to educate your wife on what makes an LGD truly special.

So here's a plan: take her to a jeweler who specializes in LGDs (hint, hint) and show her the craftsmanship, the quality, and the science behind these incredible stones. Explain that while they may be more affordable upfront, the value lies in their unique characteristics, sustainability, and social impact.

And if all else fails, just tell her you're not trying to sell her a rock, you're buying one because it's a work of art that will make her heart sparkle #LabGrownLove #SparkleSquad