Number go up is the side effect of having sound money with a hard capped supply. Also, it is only NGU while it is still being measured in fiat value. After that it will be purchasing power that will still increase, but one sat will be one sat in the market.
Bitcoin is a fiat pursuit for those who don’t understand it, and are still looking to make fiat gains.
For the rest of us, it is a freedom pursuit 🧡